Why WordPress Is the Most Popular Platform on the Internet—and Why It Dominates
WordPress powers over 43% of all websites globally—that’s more than 532 million sites as of July 2025. When it comes to sites built with a content management system (CMS), WordPress controls an astounding 61% of the CMS market, leaving competitors like Shopify and Wix far behind. Here’s why WordPress leads the internet and why so many businesses, bloggers, and creators choose it every day:
1. Unmatched Flexibility and Customization
WordPress can build any type of website—from personal blogs to enterprise-level e-commerce stores. There are over 30,000 themes and 70,000+ plugins available, meaning you can customize your site visually and functionally without writing a line of code. This ecosystem allows both beginners and developers to bring any vision to life.
2. Cost-Effectiveness
WordPress is free and open-source—you only pay for hosting and a domain. This enables startups, small businesses, and individuals to create professional websites for less than $100 per year. Premium themes and plugins are optional and affordable, compared with the high costs of custom development on other platforms.
3. User-Friendly for All Skill Levels
Even beginners can set up and manage a WordPress site thanks to its intuitive dashboard, editor, and customization tools. Most features are drag-and-drop or require only point-and-click actions. Its interface is logically designed and easy to navigate, making website creation and maintenance accessible to everyone.
4. Built-In SEO Optimization
WordPress is engineered with search engine optimization in mind. Clean code, customizable permalinks, SEO-friendly themes, and powerful plugins like Yoast SEO help even non-experts optimize their sites for Google and other search engines. This gives sites using WordPress an edge in being discovered by audiences.
5. Scalability and Performance
From tiny blogs to high-traffic enterprise sites, WordPress can handle it all. Its modular system lets you start simple and add advanced functionality as your website grows. Thousands of major brands, news outlets, and online stores trust WordPress to support millions of daily visitors.
6. Strong Security and Reliability
Regular updates, built-in security features, and third-party plugins (like Two-Factor Authentication and auto-updates) help keep WordPress sites safe—even as new threats emerge. Over 80% of sites use auto-updates, and more than 60% implement additional security measures.
7. Global & Community-Driven
WordPress is translated into over 200 languages, is widely supported in countries worldwide, and has a passionate community of developers, designers, and users that continually improve it. Countless forums, tutorials, meetups, and WordCamps mean you’re never alone when working with WordPress.
8. Ownership and Portability
With WordPress, you own your content, your files, and your data. You aren’t locked into any particular host or vendor, so you have freedom and control over your website in the long run.
The Bottom Line
WordPress is the No. 1 website platform because it is open, user-focused, incredibly customizable, and supports nearly every type of web project imaginable. Its market dominance is not just about huge statistics, but the community, adaptability, and robust features that keep it relevant and growing after more than two decades.
If you want a site that is future-proof, cost-effective, easy to use, and powerful, WordPress stands alone as the world’s favorite choice.
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